Google ads

  Week 4: SEO & Google Ads Reporting Day 20 – Monthly Reporting (Step-by-Step Guide) The purpose of Day 20 is to prepare a professional monthly report that shows the client what work was completed, the results achieved, and the recommendations for improving performance in the next month. A clear report helps the client understand the value of your SEO and Google Ads services. Step 1: Collect Website Analytics What are you doing? Reviewing the website's performance during the month. Tool Using Google Analytics 4 (GA4) – Analyze website traffic, visitor behavior, and conversions. How to Access Go to: Google Analytics Log in using the client's Google account. Free or Paid: ✅ Free. Review Total Users New Users Returning Users Sessions Engagement Rate Average Engagement Time Conversions Top Landing Pages Traffic Sources Example Metric This Month Users 2,150 New Users 1,780 Sessions 2,960 Engagement Rate 67% Contact Forms 42 Lesson Bookings 18 Step 2: Review Search Performance ...

  Week 4: SEO Off-Page Optimization Day 19 – Backlink Building (Step-by-Step Guide) The purpose of Day 19 is to improve the website's authority by earning backlinks from reputable websites. A backlink is a link from another website pointing to your client's website. Google considers quality backlinks as a signal that the website is trustworthy and valuable. Note: Focus on earning high-quality backlinks naturally. Avoid buying backlinks or submitting the website to low-quality link farms, as these practices can harm SEO. Step 1: Understand the Business What are you doing? Understanding the client's business so you know which websites are relevant for backlink opportunities. Example Business: Root Learning Industry: Education Services: Online Tutoring Math Tutoring Reading Tutoring Homework Help Step 2: Find Backlink Opportunities What are you doing? Searching for websites that are relevant to the client's industry and may be willing to link to their website. Tool Using...

Week 4: SEO Content Marketing Day 18 – Publish SEO Content (Step-by-Step Guide) The purpose of Day 18 is to create and publish high-quality SEO content that answers your audience's questions, attracts organic traffic from Google, and encourages visitors to become customers. For a tutoring business, helpful blog articles can answer common questions parents ask and naturally introduce the tutoring services. Step 1: Find Blog Topic Keywords What are you doing? Researching keywords people search for on Google to decide what blog article to write. Tool Using Google Keyword Planner – Find keywords, monthly search volume, competition, and related keyword ideas. How to Access Go to Google Ads Log in. Click Tools . Select Keyword Planner . Click Discover New Keywords . Enter a keyword related to the business. Free or Paid: ✅ Free with a Google Ads account. Example Search online tutoring Google may suggest: online tutoring for children math tutor reading tutor homework help online learning...

  Week 4: Google Ads Optimization & Reporting Day 17 – Website Analytics (Step-by-Step Guide) The purpose of Day 17 is to analyze how visitors interact with the client's website after arriving from Google Ads, Google Search, social media, or other sources. This helps you understand what users do on the website and whether the website is converting visitors into customers. Step 1: Log in to Google Analytics 4 What are you doing? Accessing the client's Google Analytics 4 (GA4) account to monitor website performance and visitor behavior. Tool Using Google Analytics 4 (GA4) – Analyze website visitors, user behavior, traffic sources, and conversions. How to Access Go to: Google Analytics Log in using the client's Google account. Free or Paid: ✅ Free. Step 2: Select the Website Property What are you doing? Opening the correct website (property) in Google Analytics. Steps Log in to Google Analytics. Select the client's property. Example Root Learning Website Choose the d...

  Week 4: Google Ads Optimization & Reporting Day 16 – Monitor Campaign Performance (Step-by-Step Guide) The purpose of Day 16 is to monitor how your Google Ads campaign is performing after it has started running. Instead of making changes immediately, you first collect and analyze data to understand what is working and what needs improvement. Step 1: Log in to Google Ads What are you doing? Accessing the Google Ads account to review the campaign's performance. Tool Using Google Ads – Monitor campaign performance and advertising results. How to Access Go to: Google Ads Log in using the client's Google account. Free or Paid: ✅ Free to monitor. 💰 Advertising costs apply only to active campaigns. Step 2: Select the Campaign What are you doing? Opening the campaign you want to analyze. Steps Click Campaigns . Select the campaign. Example Root Learning | Search | Canada Choose the date range. Recommended: Last 7 Days Last 30 Days Step 3: Check Impressions What are you doing? ...

  Week 3: Google Ads Setup Day 15 – Conversion Tracking & Campaign Launch (Step-by-Step Guide) The purpose of Day 15 is to set up conversion tracking so you can measure the results of your Google Ads campaign. Instead of only knowing how many people clicked your ad, you'll know how many people filled out a form, called the business, or booked a tutoring session. Without conversion tracking, you cannot accurately measure your return on investment (ROI). Step 1: Confirm Access to All Accounts What are you doing? Making sure you have access to all the tools needed before launching the campaign. Tools Using Google Ads – Manage campaigns and conversions. How to Access: Google Ads Free or Paid: Free account. Ads require an advertising budget. Using Google Analytics 4 (GA4) – Track visitor behavior and conversions. How to Access: Google Analytics Free or Paid: ✅ Free. Using Google Tag Manager (GTM) – Install tracking codes without editing website code repeatedly. How to Access...