Day 11 – Create Google Ads Campaign (Step-by-Step Guide)
Week 3: Google Ads Setup
Day 11 – Create Google Ads Campaign (Step-by-Step Guide)
The purpose of Day 11 is to create a Google Ads campaign that helps the client's business appear when potential customers search for services like online tutoring. This is the foundation of your advertising strategy.
Step 1: Log in to Google Ads
What are you doing?
Accessing the client's Google Ads account to create and manage advertising campaigns.
Tool
Using Google Ads – Create and manage Google advertising campaigns.
How to Access: Google Ads
Free or Paid:
✅ Creating an account is free.
💰 Running ads requires an advertising budget paid directly to Google.
Steps
Open Google Ads.
Sign in with the client's Google account.
Select the client's account.
Click + New Campaign.
Step 2: Choose the Campaign Objective
What are you doing?
Selecting the business goal Google Ads should optimize for.
Why?
The objective tells Google what you want the campaign to achieve.
Common Objectives
For a tutoring business, choose one of these:
Leads ✅ (Recommended)
Use this if you want:
Contact form submissions
Phone calls
WhatsApp enquiries
Student registrations
Website Traffic
Use this if the goal is:
More visitors to the website.
Sales
Use this if the website allows:
Online course purchases
Direct payments
Example
Business Goal
Increase student enquiries.
Campaign Objective
Leads
Step 3: Select the Campaign Type
What are you doing?
Choosing where the advertisements will appear.
Available Campaign Types
Search Campaign ✅ (Recommended)
Ads appear in Google Search results.
Example
Someone searches
online tutoring for children
The client's website appears at the top.
Display Campaign
Image advertisements appear on websites and apps.
Best for:
Brand awareness.
Video Campaign
Ads appear on YouTube.
Best for:
Promoting tutoring videos.
Performance Max
Google automatically displays ads across:
Google Search
YouTube
Gmail
Google Maps
Display Network
Shopping Campaign
Used for online stores.
Not suitable for most tutoring businesses.
Recommendation
Choose
Search Campaign
because parents are actively searching for tutoring services.
Step 4: Name the Campaign
What are you doing?
Giving the campaign a clear, descriptive name.
Example
Root Learning - Online Tutoring - Search Campaign
Step 5: Configure Campaign Settings
What are you doing?
Setting up how and where the ads will run.
A. Networks
Choose whether ads appear on:
Google Search
Search Partners
Display Network
Recommended
✅ Google Search
Optional:
Search Partners
Usually leave Display Network unchecked for a new Search campaign unless you have a specific reason to include it.
B. Locations
Choose where advertisements should appear.
Example
Target
Canada
United States
or
Only Toronto
or
Only London
Why?
Avoid paying for clicks from people outside the target market.
C. Languages
Choose the language your customers speak.
Example
English
D. Daily Budget
Set the amount the client is willing to spend each day.
Example
Monthly Budget
$300
Daily Budget
Approximately
$10/day
Google will automatically calculate and manage spending over the month.
E. Bidding Strategy
Choose how Google should optimize the campaign.
Recommended
Maximize Conversions
If conversion tracking has not been set up yet, you may start with Maximize Clicks and switch to Maximize Conversions after collecting enough conversion data.
Step 6: Configure Conversions
What are you doing?
Telling Google what counts as success.
Examples
Contact Form Submission
Phone Call
WhatsApp Click
Book Consultation
Student Enrollment
Why?
Google will optimize ads for people who are more likely to complete these actions.
Step 7: Save the Campaign Settings
What are you doing?
Reviewing the setup before moving on.
Check
Campaign Name
Campaign Objective
Campaign Type
Target Country
Language
Budget
Bidding Strategy
Click
Next
Step 8: Review Campaign Summary
What are you doing?
Making sure everything is correct before creating ad groups.
Example
| Setting | Value |
|---|---|
| Campaign Name | Root Learning Search Campaign |
| Objective | Leads |
| Campaign Type | Search |
| Target Location | Canada |
| Language | English |
| Daily Budget | $10 |
| Bidding Strategy | Maximize Conversions (or Maximize Clicks if conversion tracking is not yet configured) |
Step 9: Record Your Work
What are you doing?
Keeping a record of the campaign settings for future reference.
Tool
Using Google Sheets or Microsoft Excel – Document the campaign configuration.
How to Access: Google Sheets
Free or Paid: ✅ Free.
Example
| Setting | Selected Option |
|---|---|
| Campaign Name | Root Learning Search Campaign |
| Objective | Leads |
| Campaign Type | Search |
| Target Location | Canada |
| Language | English |
| Daily Budget | $10 |
| Bidding Strategy | Maximize Conversions |
| Status | Ready for Ad Groups |
Best Practices
Campaign Objective
Choose the objective that matches the client's business goal.
For tutoring businesses:
✅ Leads
Campaign Type
For beginners:
✅ Search Campaign
Location
Target only the countries, states, or cities where the client provides services.
Budget
Start with a reasonable test budget and increase it after reviewing campaign performance.
Naming Convention
Use clear names.
Good Example
Root Learning | Search | Canada | Leads
Deliverables for Day 11
By the end of Day 11, you should have:
✅ Google Ads account ready.
✅ Campaign objective selected.
✅ Search campaign created.
✅ Campaign settings configured.
✅ Target locations and languages selected.
✅ Daily budget set.
✅ Bidding strategy chosen.
✅ Campaign configuration documented.
Final Goal
By the end of Day 11, the Google Ads campaign should be fully configured and ready for the next stage, where you will:
Create keyword-based ad groups.
Add relevant keywords.
Write compelling ad headlines and descriptions.
Launch ads that reach parents searching for tutoring services.
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