Day 13 – Write Google Ads (Step-by-Step Guide)
Week 3: Google Ads Setup
Day 13 – Write Google Ads (Step-by-Step Guide)
The purpose of Day 13 is to create compelling Google Search Ads that encourage potential customers to click your advertisement and contact the business. Well-written ads improve your Click-Through Rate (CTR), Quality Score, and the likelihood of generating enquiries.
Step 1: Review Your Ad Groups
What are you doing?
Reviewing the keyword groups you created on Day 12 before writing advertisements.
Tool
Using Google Ads – View your campaign and ad groups.
How to Access
Go to Google Ads
Log in.
Select your campaign.
Click Ad Groups.
Free or Paid:
✅ Free to create ads.
💰 Charges begin only when your campaign runs and users interact with your ads (depending on the campaign type).
Example Ad Groups
Online Tutoring
Math Tutoring
Reading Tutoring
Homework Help
Each ad group should have its own advertisement.
Step 2: Draft Your Ads
What are you doing?
Writing the advertisement in a document before adding it to Google Ads.
Tool
Using Google Docs – Draft and review your ad copy.
How to Access: Google Docs
Free or Paid: ✅ Free.
Why?
Drafting first helps you:
Check spelling.
Improve grammar.
Get client approval.
Save different versions for future testing.
Step 3: Write Headlines
What are you doing?
Creating short headlines that grab attention and include important keywords.
Tool
Using Google Ads – Add Headlines.
Tips
Good headlines should:
Include the primary keyword.
Highlight the main benefit.
Mention the business name where appropriate.
Be easy to understand.
Example Headlines
For Online Tutoring
Online Tutoring for Children
Certified Online Tutors
One-on-One Online Lessons
Help Your Child Improve Grades
Book a Free Consultation
Trusted Online Tutoring
Personalized Learning Plans
Experienced Teachers
Flexible Online Classes
Root Learning
Google Ads for Responsive Search Ads allows you to provide multiple headlines, and Google automatically tests different combinations to improve performance.
Step 4: Write Descriptions
What are you doing?
Writing descriptions that explain the service and encourage people to click.
Tool
Using Google Ads – Add Descriptions.
Good Description Example
Give your child the confidence to succeed with personalized one-on-one online tutoring from certified teachers.
Another Example
Flexible online tutoring for preschool and school-age children. Book your consultation today.
Tips
Your descriptions should:
Explain the service.
Include important keywords naturally.
Mention benefits.
End with a call-to-action.
Step 5: Add a Call-to-Action (CTA)
What are you doing?
Encouraging people to take immediate action.
Examples
Book Your Free Consultation
Contact Us Today
Enroll Your Child Now
Start Learning Today
Request More Information
Schedule Your First Lesson
Step 6: Match the Ad to the Landing Page
What are you doing?
Ensuring each ad directs visitors to the most relevant page.
Example
| Ad Group | Landing Page |
|---|---|
| Online Tutoring | Homepage |
| Math Tutoring | Math Tutoring Page |
| Reading Tutoring | Reading Tutoring Page |
| Homework Help | Homework Help Page |
Why?
Visitors should arrive on the page that matches what they searched for, improving user experience and potentially increasing conversions.
Step 7: Add the Advertisement to Google Ads
What are you doing?
Creating the Responsive Search Ad.
Tool
Using Google Ads – Create Responsive Search Ads.
Steps
Open the ad group.
Click Ads.
Click + New Ad.
Choose Responsive Search Ad.
Enter:
Final URL
Headlines
Descriptions
Save the ad.
Step 8: Review Ad Strength
What are you doing?
Checking Google's feedback on your advertisement.
Google Ads Will Show
Poor
Average
Good
Excellent
Improve Your Score By
Adding more unique headlines.
Including keywords.
Writing different descriptions.
Avoiding repeated phrases.
Step 9: Preview Your Advertisement
What are you doing?
Viewing how your ad may appear in Google Search.
Check
Headline readability.
Description clarity.
Correct landing page.
Spelling and grammar.
Strong call-to-action.
Step 10: Record Your Work
What are you doing?
Keeping a record of all advertisements.
Tool
Using Google Sheets or Microsoft Excel – Maintain an ad copy log.
How to Access: Google Sheets
Free or Paid: ✅ Free.
Example
| Ad Group | Headlines Written | Descriptions Written | CTA Added | Landing Page | Status |
|---|---|---|---|---|---|
| Online Tutoring | ✅ | ✅ | ✅ | Homepage | Completed |
| Math Tutoring | ✅ | ✅ | ✅ | Math Page | Completed |
| Reading Tutoring | ✅ | ✅ | ✅ | Reading Page | Completed |
| Homework Help | ✅ | ✅ | ✅ | Homework Help Page | Completed |
Best Practices
Headlines
Include:
Main keyword.
Business benefit.
Brand name (where appropriate).
Descriptions
Explain:
What the service offers.
Why customers should choose the business.
What action they should take next.
Call-to-Action
Always encourage the user to take action.
Examples:
Contact Us Today
Book a Free Consultation
Enroll Now
Learn More
Landing Page
Every advertisement should send users to the most relevant page for the service being advertised.
Deliverables for Day 13
By the end of Day 13, you should have:
✅ Responsive Search Ads created for each ad group.
✅ Multiple headlines written for Google to test.
✅ Clear and persuasive descriptions.
✅ Strong call-to-action in every ad.
✅ Landing pages matched to each ad group.
✅ Ad copy document saved for future editing and A/B testing.
Final Goal
By the end of Day 13, your Google Ads campaign should contain professionally written ads that:
Match the user's search intent.
Highlight the business's unique value.
Encourage potential customers to click.
Lead visitors to the correct landing page.
Be ready for Day 14, where you'll review, launch, and begin monitoring the campaign's performance.
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