Day 2 – Website SEO Audit (Step-by-Step Guide)

The purpose of Day 2 is to evaluate the website's current SEO performance and identify problems that need to be fixed before optimization begins.

Step 1: Open the Website

What are you doing?

Reviewing the website as a visitor to understand its layout, design, and usability.

Tool

Using a Web Browser (Google Chrome or Microsoft Edge) – Visit and browse the client's website.

How to Access: Open your browser and enter the client's website URL.

Free or Paid: ✅ Free.

Tasks

Visit the homepage.
Click through every menu item.
Visit important pages such as:
- Home
- About
- Services
- Blog
- Contact
Check if any pages fail to load.

Record

Homepage: OK

About Page: OK

Services Page: OK

Contact Page: OK

Step 2: Scan the Website

What are you doing?

Scanning the website to find SEO errors automatically.

Tool

Using Screaming Frog SEO Spider – Scan the website for SEO issues.

How to Access: Screaming Frog SEO Spider

Free or Paid:

✅ Free (up to 500 URLs)
⭐ Paid for larger websites

Steps

Install Screaming Frog.
Open the software.
Enter the website URL.
Click Start.
Wait for the crawl to finish.

Check

Broken links (404)
Missing page titles
Duplicate page titles
Missing meta descriptions
Duplicate meta descriptions
Redirects
Images without alt text (where detected)

Record

Broken Links: 3

Missing Titles: 2

Duplicate Titles: 1

Missing Meta Descriptions: 5

Step 3: Check Google Search Console

What are you doing?

Checking how Google sees the website.

Tool

Using Google Search Console – Monitor indexing, crawl errors, and website health.

How to Access: Google Search Console

Free or Paid: ✅ Free.

Steps

Sign in.
Select the client's website.
Open Pages (Indexing).
Review indexed and non-indexed pages.
Check for crawl or indexing errors.
Open Performance to review clicks and impressions.

Check

Indexed pages
Pages not indexed
Sitemap status
Crawl errors
Mobile issues (if reported)

Record

Indexed Pages: 28

Not Indexed: 4

Crawl Errors: 1

Sitemap Submitted: Yes

Step 4: Test Website Speed

What are you doing?

Checking how quickly the website loads.

Tool

Using Google PageSpeed Insights – Measure page speed and performance.

How to Access: Google PageSpeed Insights

Free or Paid: ✅ Free.

Steps

Open PageSpeed Insights.
Paste the website URL.
Click Analyze.
Wait for the report.

Check

Mobile performance score
Desktop performance score
Largest Contentful Paint (LCP)
Interaction to Next Paint (INP)
Cumulative Layout Shift (CLS)

Also review Google's recommendations, such as:

Compress images.
Reduce unused JavaScript.
Minify CSS.
Enable browser caching.

Record

Mobile Score: 65

Desktop Score: 92

Needs Image Optimization: Yes

Step 5: Review Website Structure

What are you doing?

Checking whether visitors can navigate the website easily.

Tool

Using the Website Menu and Screaming Frog – Review the site's navigation and page hierarchy.

Check

Clear navigation menu
Homepage links to key pages
No orphan pages
Logical page organization

Good Example

Home

About

Services

Blog

FAQ

Contact

Step 6: Find Broken Links

What are you doing?

Checking whether links lead to missing pages.

Tool

Using Screaming Frog SEO Spider – Identify broken links and 404 errors.

Check

Internal broken links
External broken links
Missing images

Record

Broken Internal Links: 2

Broken External Links: 1

Step 7: Review Page Titles

What are you doing?

Checking if every page has a unique, descriptive SEO title.

Tool

Using Screaming Frog SEO Spider – Review page titles.

Check

Missing titles
Duplicate titles
Titles that are too short or too long

Good Example

Online Tutoring for Children | Root Learning

Poor Example

Home

Step 8: Review Meta Descriptions

What are you doing?

Checking if every page has a unique meta description.

Tool

Using Screaming Frog SEO Spider – Review meta descriptions.

Check

Missing descriptions
Duplicate descriptions
Descriptions that are too short or too long

Good Example

Personalized online tutoring for preschool and school-age children with certified teachers.

Step 9: Check Mobile Friendliness

What are you doing?

Ensuring the website works well on phones and tablets.

Tools

Using Google PageSpeed Insights – Review mobile performance.

Using Google Chrome – Resize the browser window or use Developer Tools to preview mobile layouts.

Check

Text is readable.
Buttons are easy to tap.
Images fit the screen.
No horizontal scrolling.

Step 10: Prepare the SEO Audit Report

What are you doing?

Summarizing everything you found.

Tool

Using Google Docs or Microsoft Word – Write the SEO audit report.

Report Example

Item	Status	Recommendation
Website Structure	✅ Good	No major changes needed
Broken Links	❌ 3 Found	Fix all broken links
Missing Titles	❌ 2 Pages	Add unique SEO titles
Missing Meta Descriptions	❌ 5 Pages	Write unique descriptions
Mobile Friendliness	✅ Good	Continue monitoring
Website Speed	⚠️ Moderate	Compress images and reduce unused code
Indexed Pages	⚠️ 28 of 32	Investigate why 4 pages are not indexed

Deliverable for Day 2

At the end of Day 2, you should provide:

✅ Website Structure Review
✅ Broken Link Report
✅ Page Title Report
✅ Meta Description Report
✅ Mobile Friendliness Review
✅ Website Speed Report
✅ Google Search Console Findings
✅ SEO Audit Report with prioritized recommendations

This report becomes your roadmap for the SEO improvements you'll implement in the following days.