Day 3 – Keyword Research (Step-by-Step Guide)

The purpose of Day 3 is to find the exact words your potential customers type into Google when searching for tutoring services. These keywords will be used for both SEO and Google Ads.

Step 1: Understand the Business Services

What are you doing?

List every service the client offers before researching keywords.

Tool

Using Google Docs or Microsoft Word – Record the business services.

How to Access: Google Docs

Free or Paid: ✅ Free with a Google account.

Example

Business: Root Learning

Services:

Online Tutoring
Math Tutoring
English Tutoring
Science Tutoring
Reading Tutoring
Homework Help
Exam Preparation

Step 2: Find Primary Keywords

What are you doing?

Research the main keywords people search for.

Tool

Using Google Keyword Planner – Find keywords, monthly search volume, and competition.

How to Access

Go to Google Ads
Sign in.
Click Tools.
Click Keyword Planner.
Select Discover New Keywords.

Free or Paid:

✅ Free with a Google Ads account.

Search Example

Type

online tutoring

math tutor

reading tutor

Click Get Results.

What to Record

For every keyword, write down:

Keyword
Monthly Searches
Competition
Use for SEO?
Use for Google Ads?

Example

Keyword	Monthly Searches	Competition
online tutoring	10,000	High
math tutor	5,000	Medium
English tutor	4,000	Medium

Step 3: Find Secondary Keywords

What are you doing?

Find related keywords that support your main keyword.

Tool

Using Google Keyword Planner – Discover related keyword ideas.

Example

Primary Keyword

online tutoring

Related keywords

online tutor
virtual tutoring
online learning
private tutoring
tutoring services

Record

Secondary Keyword	Search Volume
online tutor	4,000
tutoring services	3,500
private tutoring	2,800

Step 4: Find Long-Tail Keywords

What are you doing?

Find longer, more specific search phrases.

Long-tail keywords usually have:

Lower competition
Higher conversion potential

Tool

Using Google Keyword Planner – Find longer keyword phrases.

Using Google Search – Look at Autocomplete and "People also ask."

Example

Instead of

math tutor

Find

online math tutor for children
affordable online tutoring
one-on-one tutoring for kids
online English tutor for primary school
homework help for elementary students

Why?

People searching these phrases often know exactly what they want.

Step 5: Use Google Trends

What are you doing?

Check whether keywords are becoming more or less popular over time.

Tool

Using Google Trends – Compare keyword popularity.

How to Access: Google Trends

Free or Paid: ✅ Free.

Steps

Open Google Trends.
Enter

online tutoring

Compare with

math tutoring

Select:

Country
Time period
Category

Check

Which keyword is more popular?
Which is growing?
Is it seasonal?

Step 6: Group Keywords by Service

What are you doing?

Organize keywords so each website page targets one main topic.

Tool

Using Microsoft Excel or Google Sheets – Organize keywords into categories.

How to Access: Google Sheets

Free or Paid: ✅ Free.

Example

Website Page	Primary Keyword	Secondary Keywords
Homepage	online tutoring	tutoring services, online tutors
Math Page	online math tutor	math tutoring, math lessons
Reading Page	reading tutor	reading lessons, literacy tutoring
Science Page	science tutor	science tutoring, STEM tutoring
Homework Help	homework help	assignment support, study help

Step 7: Choose the Best Keywords

What are you doing?

Select keywords based on:

High search volume
Medium or low competition
Strong relevance to the client's services
Clear user intent

Good Example

Keyword	Reason
online tutoring	High demand
math tutor	Relevant service
online English tutor	Matches business offering
reading tutor	Target audience
homework help	High conversion potential

Step 8: Create the Final Keyword Report

What are you doing?

Prepare the keyword research document for the client.

Tool

Using Microsoft Excel or Google Sheets – Create the keyword report.

Report Example

Keyword	Type	Search Volume	Competition	Target Page
online tutoring	Primary	10,000	High	Homepage
math tutor	Primary	5,000	Medium	Math Page
reading tutor	Primary	3,500	Medium	Reading Page
online tutor	Secondary	4,000	Medium	Homepage
affordable online tutoring	Long-tail	800	Low	Pricing Page
one-on-one tutoring for kids	Long-tail	600	Low	Services Page

Deliverables for Day 3

By the end of Day 3, you should have:

✅ A list of primary keywords
✅ A list of secondary keywords
✅ A list of long-tail keywords
✅ Keywords grouped by service or webpage
✅ A keyword research spreadsheet ready for SEO and Google Ads
✅ Recommendations on which keywords to target first based on relevance and search demand

This keyword list will be used throughout the rest of the project—for optimizing website pages (SEO), writing blog content, and building Google Ads campaigns.