Day 4–5 – SEO Planning (Step-by-Step Guide)
Day 4–5 – SEO Planning (Step-by-Step Guide)
The purpose of Day 4–5 is to create a clear SEO plan based on the information you collected during the consultation, website audit, and keyword research. This plan becomes your roadmap for optimizing the website.
Step 1: Review Your Findings
What are you doing?
Review all the information collected during the previous days before creating the SEO strategy.
Tools
Using Google Docs – Review your meeting notes and create the SEO strategy document.
How to Access: Google Docs
Free or Paid: ✅ Free with a Google account.
Review:
Client goals
Website audit report
Keyword research
Competitor information
Step 2: Create the SEO Strategy
What are you doing?
Write a document explaining how you plan to improve the website's search rankings.
Tool
Using Google Docs – Create the SEO strategy.
Example
SEO Strategy
Business:
Root Learning
Goal:
Increase student enrollments through Google Search.
Target Audience:
Parents with preschool and school-age children.
Primary Keywords:
Online tutoring
Math tutor
Reading tutor
SEO Focus
✔ On-Page SEO
✔ Technical SEO
✔ Content Marketing
✔ Internal Linking
✔ Local SEO (if applicable)
✔ Google Search Console Monitoring
✔ Google Analytics Monitoring
Step 3: Identify Website Pages
What are you doing?
List every important page on the website.
Tool
Using Microsoft Excel or Google Sheets – Create a page inventory.
How to Access: Google Sheets
Free or Paid: ✅ Free with a Google account.
Example
| Page |
|---|
| Homepage |
| About Us |
| Services |
| Math Tutoring |
| Reading Tutoring |
| Science Tutoring |
| Contact |
| FAQ |
Step 4: Assign Keywords to Each Page
What are you doing?
Give each page one primary keyword and a few secondary keywords.
Why?
This helps Google understand the purpose of each page and avoids competing pages targeting the same keyword.
Tool
Using Microsoft Excel or Google Sheets – Map keywords to pages.
Example
| Page | Primary Keyword | Secondary Keywords |
|---|---|---|
| Homepage | Online Tutoring | Online Tutor, Tutoring Services |
| Math Tutoring | Online Math Tutor | Math Lessons, Math Teacher |
| Reading Tutoring | Reading Tutor | Reading Lessons, Literacy Tutor |
| Science Tutoring | Science Tutor | Online Science Lessons |
| Contact | Contact Online Tutor | Book a Tutor |
Step 5: Decide What Needs to Change
What are you doing?
Identify improvements required for each page.
Tool
Using Google Docs – Record optimization tasks.
Example
| Page | Changes Needed |
|---|---|
| Homepage | Improve title, headings, and content |
| About | Add keywords and internal links |
| Services | Expand content |
| Contact | Add clear call-to-action |
Step 6: Create a Content Plan
What are you doing?
Plan future blog articles that support your SEO strategy.
Tool
Using Google Docs – Create a content calendar.
Example
| Article | Target Keyword |
|---|---|
| How to Help Your Child Love Reading | Reading Tips for Children |
| Signs Your Child Needs Extra Tutoring | Extra Tutoring |
| Best Online Learning Tips | Online Learning |
| Preparing for School Exams | School Exam Preparation |
Step 7: Prioritize SEO Tasks
What are you doing?
Decide which tasks should be completed first.
Tool
Using Google Docs – Create a priority list.
Example
High Priority
Fix broken links.
Optimize page titles.
Write meta descriptions.
Improve homepage content.
Submit sitemap.
Medium Priority
Add blog articles.
Improve internal linking.
Optimize images.
Low Priority
Build backlinks.
Add FAQ schema.
Expand older pages.
Step 8: Prepare Recommendations
What are you doing?
Write professional recommendations for the client.
Tool
Using Google Docs – Prepare the recommendation report.
Example
Recommendations
1. Improve Homepage SEO.
2. Optimize all page titles.
3. Write unique meta descriptions.
4. Improve website speed.
5. Add blog articles weekly.
6. Build quality backlinks.
7. Monitor Google Search Console monthly.
8. Review Google Analytics every month.
Step 9: Create an SEO Timeline
What are you doing?
Show the client what will happen each week.
Tool
Using Google Docs – Create the project timeline.
Example
| Week | Activity |
|---|---|
| Week 1 | SEO Audit & Keyword Research |
| Week 2 | On-Page SEO |
| Week 3 | Technical SEO & Google Ads |
| Week 4 | Content Publishing & Reporting |
Step 10: Save and Share the SEO Plan
What are you doing?
Prepare the final SEO planning document for the client.
Tools
Using Google Docs – Share the SEO strategy online.
Using Microsoft Word (optional) – Export the document as a Word file or PDF if requested.
Deliverables for Day 4–5
By the end of Day 5, you should have:
✅ SEO Strategy Document
✅ Website Page Inventory
✅ Keyword Mapping Spreadsheet
✅ Content Plan
✅ SEO Task Priority List
✅ Professional Recommendations
✅ Project Timeline
Example of Your Final SEO Planning Folder
SEO Project
├── Client Consultation Notes
├── Website SEO Audit
├── Keyword Research.xlsx
├── SEO Strategy.docx
├── Keyword Mapping.xlsx
├── Content Calendar.xlsx
├── SEO Recommendations.docx
└── Monthly SEO Plan.docx
Final Goal
By the end of Day 4–5, you should have a complete SEO roadmap that answers:
What are the client's goals?
Which keywords will each page target?
What improvements are needed?
What content should be created?
Which tasks have the highest priority?
What is the implementation timeline?
This planning stage ensures that all SEO work in the following weeks is organized, measurable, and aligned with the client's business objectives.
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