Google ads Guide
Step 1: Understand the Business
What are you doing?
Understand the client's business, services, goals, and target audience.
Ask the client
What tutoring services do you offer?
Are the classes online or physical?
Which subjects do you teach?
Which age groups do you teach?
Which countries or cities do you serve?
What is your advertising budget?
What action do you want people to take (call, WhatsApp, fill a form, book a lesson)?
Why?
This information helps you build the right advertising strategy.
Tools
Using Google Meet or Zoom – To discuss the client's business requirements.
Using Google Docs or Microsoft Word – To record the client's answers and advertising goals.
Step 2: Ask for Access
What are you doing?
Request access to all the marketing tools you'll need.
Ask for
Google Ads
Google Analytics 4
Google Search Console
Website Admin (WordPress)
Why?
Without access, you cannot create campaigns or track results.
Tools
Using Google Ads – To create and manage advertising campaigns.
Using Google Analytics 4 – To monitor visitor behavior after they click your ads.
Using Google Search Console – To review website search performance.
Using WordPress – To update landing pages and website content if needed.
Step 3: Keyword Research
What are you doing?
Find the words parents search for on Google.
Tools
Using Google Keyword Planner – To discover keywords, search volume, and competition.
Using Google Trends – To identify trending and seasonal search topics.
Step 4: Decide Campaign Goal
What are you doing?
Choose the objective of the advertising campaign.
Tools
Using Google Ads – To select campaign objectives such as website traffic, leads, phone calls, or conversions.
Step 5: Organize Ad Groups
What are you doing?
Group similar keywords together.
Tools
Using Google Ads – To create campaigns and organize keywords into relevant ad groups.
Step 6: Write the Ads
What are you doing?
Write headlines and descriptions that encourage people to click.
Tools
Using Google Ads – To create responsive search ads with multiple headlines and descriptions.
Using Google Docs or Microsoft Word – To draft and review ad copy before publishing.
Step 7: Choose Landing Page
What are you doing?
Select the webpage visitors will see after clicking the ad.
Tools
Using WordPress (or your website CMS) – To create or improve the landing page.
Using Google Analytics 4 – To monitor how visitors interact with the landing page.
Step 8: Set Target Location
What are you doing?
Choose where your ads will appear geographically.
Tools
Using Google Ads – To target specific countries, states, cities, or regions.
Step 9: Choose Audience
What are you doing?
Target the people most likely to become customers.
Tools
Using Google Ads Audience Manager – To define audiences based on interests, demographics, and other available targeting options.
Step 10: Set Budget
What are you doing?
Determine how much money the client wants to spend each day.
Tools
Using Google Ads – To set the daily or monthly advertising budget and bidding strategy.
Step 11: Set Conversion Tracking
What are you doing?
Track valuable actions taken by visitors.
Tools
Using Google Analytics 4 – To measure conversions such as form submissions or bookings.
Using Google Tag Manager – To install tracking tags without editing website code repeatedly.
Using Google Ads Conversion Tracking – To measure which ads generate leads or enquiries.
Step 12: Launch the Campaign
What are you doing?
Publish the advertising campaign.
Tools
Using Google Ads – To review and launch the campaign.
Step 13: Monitor Performance
What are you doing?
Review campaign performance regularly.
Tools
Using Google Ads – To monitor impressions, clicks, CTR, CPC, and conversions.
Using Google Analytics 4 – To understand visitor engagement after they arrive on the website.
Step 14: Optimize the Campaign
What are you doing?
Improve campaign performance over time.
Tools
Using Google Ads – To pause poor-performing keywords, adjust bids, and test new ads.
Using Google Analytics 4 – To identify landing pages with low conversion rates.
Using Google Keyword Planner – To discover additional keyword opportunities.
Step 15: Send Monthly Reports
What are you doing?
Prepare a report showing the campaign's performance.
Tools
Using Google Ads – To export advertising performance data.
Using Google Analytics 4 – To report website traffic, engagement, and conversions.
Using Google Looker Studio – To create professional dashboards and client reports.
Using Microsoft Excel or Google Sheets – To organize data, create charts, and compare monthly results.
Final Deliverables
✅ Using Google Ads – To create and manage advertising campaigns.
✅ Using Google Keyword Planner – To perform keyword research.
✅ Using Google Ads – To organize campaigns and ad groups.
✅ Using Google Ads – To write and publish ad copy.
✅ Using Google Ads – To configure audience and location targeting.
✅ Using Google Ads – To set campaign budgets and bidding.
✅ Using Google Tag Manager, Google Analytics 4, and Google Ads – To track conversions.
✅ Using Google Ads and Google Analytics 4 – To optimize campaign performance.
✅ Using Google Looker Studio, Google Ads, and Google Analytics 4 – To create monthly performance reports.
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