SEO & Google Ads Project Schedule (4 Weeks)

Week 1: Discovery & Planning

Day 1 – Client Consultation

Using Google Meet or Zoom – Meet with the client and discuss the business.

Using Google Docs or Microsoft Word – Record the client's information and project requirements.

Tasks:

• Understand the business.

• Identify business goals.

• Identify the target audience.

• Discuss the advertising budget.

• Request access to:

  • Website (WordPress/CMS)

  • Google Search Console

  • Google Analytics 4

  • Google Ads

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Day 2 – Website SEO Audit

Using Screaming Frog SEO Spider – Scan the website for SEO issues.

Using Google Search Console – Check indexing, crawl errors, and website health.

Using Google PageSpeed Insights – Test website speed and performance.

Tasks:

• Check website structure.

• Find broken links.

• Review page titles.

• Review meta descriptions.

• Check mobile friendliness.

• Check page speed.

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Day 3 – Keyword Research

Using Google Keyword Planner – Find keywords with search volume and competition.

Using Google Trends – Discover trending search topics.

Using Microsoft Excel or Google Sheets – Organize the keyword list.

Tasks:

• Find primary keywords.

• Find secondary keywords.

• Find long-tail keywords.

• Group keywords by service.

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Day 4–5 – SEO Planning

Using Google Docs – Write the SEO strategy.

Using Microsoft Excel or Google Sheets – Map keywords to website pages.

Tasks:

• Create the SEO strategy.

• Assign keywords to each webpage.

• Prepare recommendations.

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Week 2: SEO Implementation

Day 6 – Optimize Page Titles & Meta Descriptions

Using WordPress – Edit website pages.

Using Yoast SEO or Rank Math – Optimize page titles and meta descriptions.

Tasks:

• Update page titles.

• Write SEO-friendly meta descriptions.

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Day 7 – Improve Website Content

Using WordPress – Update homepage and service pages.

Using Google Docs – Draft improved content before publishing.

Tasks:

• Improve homepage content.

• Add target keywords naturally.

• Improve headings (H1, H2, H3).

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Day 8 – Optimize Images

Using TinyPNG – Compress image sizes.

Using Squoosh – Convert and optimize images.

Using WordPress Media Library – Add alt text and upload optimized images.

Tasks:

• Rename images.

• Add alt text.

• Compress images.

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Day 9 – Improve URLs & Internal Links

Using WordPress – Edit page URLs and add internal links.

Using Screaming Frog SEO Spider – Check internal linking structure.

Tasks:

• Improve URLs.

• Add internal links.

• Check for orphan pages.

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Day 10 – Technical SEO

Using Google Search Console – Submit sitemap and review indexing issues.

Using Yoast SEO or Rank Math – Generate sitemap and configure technical SEO settings.

Tasks:

• Check HTTPS.

• Submit sitemap.

• Review robots.txt.

• Fix crawl errors.

• Fix broken links.

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Week 3: Google Ads Setup

Day 11 – Create Campaign

Using Google Ads – Create a new advertising campaign.

Tasks:

• Choose campaign objective.

• Select campaign type.

• Configure campaign settings.

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Day 12 – Organize Keywords

Using Google Keyword Planner – Research advertising keywords.

Using Google Ads – Create ad groups.

Tasks:

• Group keywords.

• Add negative keywords.

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Day 13 – Write Ads

Using Google Ads – Create headlines and descriptions.

Using Google Docs – Draft ad copy before publishing.

Tasks:

• Write headlines.

• Write descriptions.

• Add call-to-action.

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Day 14 – Audience & Budget

Using Google Ads – Configure audience targeting, locations, and budget.

Tasks:

• Choose target locations.

• Select target audience.

• Set daily budget.

• Choose bidding strategy.

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Day 15 – Conversion Tracking & Launch

Using Google Tag Manager – Install conversion tracking tags.

Using Google Analytics 4 – Track user actions.

Using Google Ads – Connect conversions and launch the campaign.

Tasks:

• Track form submissions.

• Track phone calls.

• Track bookings.

• Launch campaign.

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Week 4: Monitoring & Optimization

Day 16 – Monitor Campaign

Using Google Ads – Review campaign performance.

Tasks:

• Check impressions.

• Check clicks.

• Check CTR.

• Check CPC.

• Check conversions.

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Day 17 – Website Analytics

Using Google Analytics 4 – Analyze visitor behavior.

Tasks:

• Check visitors.

• Check engagement.

• Check traffic sources.

• Check conversions.

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Day 18 – Publish SEO Content

Using Google Keyword Planner – Find blog topic keywords.

Using Google Docs – Write the article.

Using WordPress – Publish the article.

Using Yoast SEO or Rank Math – Optimize the article for SEO.

Tasks:

• Write a blog article.

• Optimize content.

• Add internal links.

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Day 19 – Backlink Building

Using Google Search – Find relevant blogs, education websites, and directories.

Using Ahrefs or Semrush (if available) – Analyze backlinks and discover link-building opportunities.

Tasks:

• Find backlink opportunities.

• Contact website owners.

• Submit to quality directories.

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Day 20 – Monthly Reporting

Using Google Analytics 4 – Review website traffic and conversions.

Using Google Search Console – Review search performance.

Using Google Looker Studio – Create a professional SEO and Google Ads dashboard.

Using Microsoft Excel or Google Sheets – Organize monthly performance data.

Tasks:

• Prepare SEO report.

• Prepare Google Ads report.

• Compare monthly performance.

• Recommend next month's improvements.

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Final Deliverables

• Using Google Keyword Planner – Keyword Research Report.

• Using Screaming Frog SEO Spider – SEO Audit Report.

• Using Yoast SEO or Rank Math – Optimized Page Titles and Meta Descriptions.

• Using WordPress – Improved Website Content and Internal Linking.

• Using Google Search Console – Technical SEO Report and Indexing Review.

• Using Google Analytics 4 – Visitor and Conversion Analysis.

• Using Google Ads – Google Ads Campaign Setup and Management.

• Using Google Looker Studio – Monthly Performance Dashboard.

• Using Microsoft Excel or Google Sheets – Monthly SEO and Google Ads Performance Report.