Schedule, Tools use and how to access them
Week 1: Discovery & Planning
Day 1 – Client Consultation
Using Google Meet
Purpose: Meet with the client and discuss the project requirements.
How to Access: Google Meet
Free or Paid: ✅ Free (with a Google account).
Using Google Docs
Purpose: Record client information, meeting notes, and project requirements.
How to Access: Google Docs
Free or Paid: ✅ Free (with a Google account).
Day 2 – Website SEO Audit
Using Screaming Frog SEO Spider
Purpose: Scan the website for broken links, duplicate content, missing titles, missing meta descriptions, redirects, and other technical SEO issues.
How to Access: Screaming Frog SEO Spider
Free or Paid:
✅ Free version (crawls up to 500 URLs).
⭐ Paid version available for larger websites and advanced features.
Using Google Search Console
Purpose: Check indexing, crawl errors, sitemap status, search performance, and website health.
How to Access: Google Search Console
Free or Paid: ✅ Completely Free.
Using Google PageSpeed Insights
Purpose: Measure website speed and get recommendations to improve performance.
How to Access: Google PageSpeed Insights
Free or Paid: ✅ Completely Free.
Day 3 – Keyword Research
Using Google Keyword Planner
Purpose: Find keywords, monthly search volume, and competition for Google Ads and SEO.
How to Access:
Go to Google Ads.
Sign in.
Click Tools → Keyword Planner.
Free or Paid: ✅ Free to use with a Google Ads account (you don't have to run ads to access it, though some data may be shown in ranges for accounts without active ad spend).
Using Google Trends
Purpose: Discover trending topics and compare keyword popularity over time.
How to Access: Google Trends
Free or Paid: ✅ Completely Free.
Using Google Sheets
Purpose: Organize keyword research and SEO planning.
How to Access: Google Sheets
Free or Paid: ✅ Free (with a Google account).
Week 2
Day 6 – Optimize Titles and Meta Descriptions
Using WordPress
Purpose: Edit website pages, posts, titles, and content.
How to Access:
https://yourwebsite.com/wp-admin
Replace yourwebsite.com with the client's website address.
Free or Paid: ✅ Free (included with a WordPress website).
Using Yoast SEO
Purpose: Optimize page titles, meta descriptions, XML sitemaps, and on-page SEO.
How to Access: Yoast SEO
Free or Paid:
✅ Free version available.
⭐ Premium version offers additional features.
Using Rank Math
Purpose: Optimize SEO titles, descriptions, schema, and technical SEO settings.
How to Access: Rank Math
Free or Paid:
✅ Free version available.
⭐ Pro version available.
Week 3
Google Ads
Using Google Ads
Purpose: Create and manage Google advertising campaigns.
How to Access: Google Ads
Free or Paid:
✅ Creating an account is free.
💰 Running ads requires an advertising budget paid to Google.
Using Google Analytics 4
Purpose: Monitor website visitors, traffic sources, engagement, and conversions.
How to Access: Google Analytics
Free or Paid: ✅ Completely Free.
Using Google Tag Manager
Purpose: Add tracking codes and conversion tags without directly editing the website code.
How to Access: Google Tag Manager
Free or Paid: ✅ Completely Free.
Week 4
Reporting
Using Google Looker Studio
Purpose: Create professional SEO and Google Ads dashboards and reports.
How to Access: Google Looker Studio
Free or Paid: ✅ Completely Free.
Using Ahrefs
Purpose: Analyze backlinks, competitor websites, keywords, and SEO opportunities.
How to Access: Ahrefs
Free or Paid:
❌ No full free plan.
✅ Free Webmaster Tools available for websites you own.
⭐ Paid subscription required for the full feature set.
Using Semrush
Purpose: Perform keyword research, backlink analysis, competitor research, and SEO audits.
How to Access: Semrush
Free or Paid:
✅ Free account with limited daily usage.
⭐ Paid plans unlock advanced features.
Using TinyPNG
Purpose: Compress PNG, JPEG, and WebP images without significantly reducing quality.
How to Access: TinyPNG
Free or Paid:
✅ Free for standard web use.
⭐ Paid options available for higher usage and API access.
Using Squoosh
Purpose: Compress, resize, and convert images to formats like WebP or AVIF.
How to Access: Squoosh
Free or Paid: ✅ Completely Free.
This format is suitable for your personal learning notes or as a client-facing implementation guide because each tool clearly explains what it's for, where to access it, and whether it costs anything.
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