Google ads

 One-Time Setup Fee  This covers: Website SEO audit Keyword research Competitor research On-page SEO optimization Technical SEO setup Google Search Console setup Google Analytics 4 setup Google Tag Manager setup Google Ads campaign creation Ad copy creation Conversion tracking setup Campaign launch Fee: $800 (One-Time) Monthly Management Fee (Paid to Me) This covers: Ongoing SEO optimization Website monitoring Keyword ranking monitoring Content optimization Technical SEO maintenance Google Ads optimization Campaign monitoring Bid adjustments Negative keyword management Monthly SEO performance report Monthly Google Ads performance report Strategy recommendations Fee: $500/month Google Ads Budget (Paid Directly to Google) Recommended starting budget: $500-$1000/month This advertising budget is paid directly to Google through your Google Ads account. It is separate from my professional service fee. Monthly Payments Beginning in the second month: Monthly Management Fee: $500 , ...

  Week 4: SEO & Google Ads Reporting Day 20 – Monthly Reporting (Step-by-Step Guide) The purpose of Day 20 is to prepare a professional monthly report that shows the client what work was completed, the results achieved, and the recommendations for improving performance in the next month. A clear report helps the client understand the value of your SEO and Google Ads services. Step 1: Collect Website Analytics What are you doing? Reviewing the website's performance during the month. Tool Using Google Analytics 4 (GA4) – Analyze website traffic, visitor behavior, and conversions. How to Access Go to: Google Analytics Log in using the client's Google account. Free or Paid: ✅ Free. Review Total Users New Users Returning Users Sessions Engagement Rate Average Engagement Time Conversions Top Landing Pages Traffic Sources Example Metric This Month Users 2,150 New Users 1,780 Sessions 2,960 Engagement Rate 67% Contact Forms 42 Lesson Bookings 18 Step 2: Review Search Performance ...

  Week 4: SEO Off-Page Optimization Day 19 – Backlink Building (Step-by-Step Guide) The purpose of Day 19 is to improve the website's authority by earning backlinks from reputable websites. A backlink is a link from another website pointing to your client's website. Google considers quality backlinks as a signal that the website is trustworthy and valuable. Note: Focus on earning high-quality backlinks naturally. Avoid buying backlinks or submitting the website to low-quality link farms, as these practices can harm SEO. Step 1: Understand the Business What are you doing? Understanding the client's business so you know which websites are relevant for backlink opportunities. Example Business: Root Learning Industry: Education Services: Online Tutoring Math Tutoring Reading Tutoring Homework Help Step 2: Find Backlink Opportunities What are you doing? Searching for websites that are relevant to the client's industry and may be willing to link to their website. Tool Using...

Week 4: SEO Content Marketing Day 18 – Publish SEO Content (Step-by-Step Guide) The purpose of Day 18 is to create and publish high-quality SEO content that answers your audience's questions, attracts organic traffic from Google, and encourages visitors to become customers. For a tutoring business, helpful blog articles can answer common questions parents ask and naturally introduce the tutoring services. Step 1: Find Blog Topic Keywords What are you doing? Researching keywords people search for on Google to decide what blog article to write. Tool Using Google Keyword Planner – Find keywords, monthly search volume, competition, and related keyword ideas. How to Access Go to Google Ads Log in. Click Tools . Select Keyword Planner . Click Discover New Keywords . Enter a keyword related to the business. Free or Paid: ✅ Free with a Google Ads account. Example Search online tutoring Google may suggest: online tutoring for children math tutor reading tutor homework help online learning...

  Week 4: Google Ads Optimization & Reporting Day 17 – Website Analytics (Step-by-Step Guide) The purpose of Day 17 is to analyze how visitors interact with the client's website after arriving from Google Ads, Google Search, social media, or other sources. This helps you understand what users do on the website and whether the website is converting visitors into customers. Step 1: Log in to Google Analytics 4 What are you doing? Accessing the client's Google Analytics 4 (GA4) account to monitor website performance and visitor behavior. Tool Using Google Analytics 4 (GA4) – Analyze website visitors, user behavior, traffic sources, and conversions. How to Access Go to: Google Analytics Log in using the client's Google account. Free or Paid: ✅ Free. Step 2: Select the Website Property What are you doing? Opening the correct website (property) in Google Analytics. Steps Log in to Google Analytics. Select the client's property. Example Root Learning Website Choose the d...

  Week 4: Google Ads Optimization & Reporting Day 16 – Monitor Campaign Performance (Step-by-Step Guide) The purpose of Day 16 is to monitor how your Google Ads campaign is performing after it has started running. Instead of making changes immediately, you first collect and analyze data to understand what is working and what needs improvement. Step 1: Log in to Google Ads What are you doing? Accessing the Google Ads account to review the campaign's performance. Tool Using Google Ads – Monitor campaign performance and advertising results. How to Access Go to: Google Ads Log in using the client's Google account. Free or Paid: ✅ Free to monitor. 💰 Advertising costs apply only to active campaigns. Step 2: Select the Campaign What are you doing? Opening the campaign you want to analyze. Steps Click Campaigns . Select the campaign. Example Root Learning | Search | Canada Choose the date range. Recommended: Last 7 Days Last 30 Days Step 3: Check Impressions What are you doing? ...

  Week 3: Google Ads Setup Day 15 – Conversion Tracking & Campaign Launch (Step-by-Step Guide) The purpose of Day 15 is to set up conversion tracking so you can measure the results of your Google Ads campaign. Instead of only knowing how many people clicked your ad, you'll know how many people filled out a form, called the business, or booked a tutoring session. Without conversion tracking, you cannot accurately measure your return on investment (ROI). Step 1: Confirm Access to All Accounts What are you doing? Making sure you have access to all the tools needed before launching the campaign. Tools Using Google Ads – Manage campaigns and conversions. How to Access: Google Ads Free or Paid: Free account. Ads require an advertising budget. Using Google Analytics 4 (GA4) – Track visitor behavior and conversions. How to Access: Google Analytics Free or Paid: ✅ Free. Using Google Tag Manager (GTM) – Install tracking codes without editing website code repeatedly. How to Access...

  Week 3: Google Ads Setup Day 14 – Audience & Budget (Step-by-Step Guide) The purpose of Day 14 is to configure who will see your Google Ads, where they will see them, how much the client will spend, and how Google will optimize the campaign. This step ensures the advertising budget is spent on the right audience instead of wasting money on people who are unlikely to become customers. Step 1: Open the Campaign What are you doing? Opening the Google Ads campaign you created on Day 11 to configure its audience and budget settings. Tool Using Google Ads – Configure campaign audience, location targeting, budget, and bidding strategy. How to Access Go to Google Ads Log in. Select the client's account. Click Campaigns . Select the campaign you created. Free or Paid: ✅ Free to configure. 💰 Costs begin only when the campaign is active and eligible ads are shown or clicked, depending on the campaign type. Step 2: Choose Target Locations What are you doing? Selecting the countries, s...

  Week 3: Google Ads Setup Day 13 – Write Google Ads (Step-by-Step Guide) The purpose of Day 13 is to create compelling Google Search Ads that encourage potential customers to click your advertisement and contact the business. Well-written ads improve your Click-Through Rate (CTR), Quality Score, and the likelihood of generating enquiries. Step 1: Review Your Ad Groups What are you doing? Reviewing the keyword groups you created on Day 12 before writing advertisements. Tool Using Google Ads – View your campaign and ad groups. How to Access Go to Google Ads Log in. Select your campaign. Click Ad Groups . Free or Paid: ✅ Free to create ads. 💰 Charges begin only when your campaign runs and users interact with your ads (depending on the campaign type). Example Ad Groups Online Tutoring Math Tutoring Reading Tutoring Homework Help Each ad group should have its own advertisement. Step 2: Draft Your Ads What are you doing? Writing the advertisement in a document before adding it to Goo...

  Week 3: Google Ads Setup Day 12 – Organize Keywords (Step-by-Step Guide) The purpose of Day 12 is to organize keywords into relevant ad groups and add negative keywords. This helps Google show the right ad to the right audience while avoiding clicks from people who are not likely to become customers. Step 1: Review Your Keyword Research What are you doing? Reviewing the keyword research completed on Day 3 and selecting the best keywords for Google Ads. Tool Using Google Keyword Planner – Find keywords with high search volume, understand competition, and estimate cost-per-click (CPC). How to Access Go to Google Ads . Log in. Click Tools . Select Keyword Planner . Open your saved keyword research or click Discover New Keywords . Free or Paid: ✅ Free with a Google Ads account. Tasks Review: Search volume Competition Estimated CPC Search intent Choose keywords that match the client's services. Step 2: Select Advertising Keywords What are you doing? Choosing keywords that people are...

  Week 3: Google Ads Setup Day 11 – Create Google Ads Campaign (Step-by-Step Guide) The purpose of Day 11 is to create a Google Ads campaign that helps the client's business appear when potential customers search for services like online tutoring . This is the foundation of your advertising strategy. Step 1: Log in to Google Ads What are you doing? Accessing the client's Google Ads account to create and manage advertising campaigns. Tool Using Google Ads – Create and manage Google advertising campaigns. How to Access: Google Ads Free or Paid: ✅ Creating an account is free. 💰 Running ads requires an advertising budget paid directly to Google. Steps Open Google Ads. Sign in with the client's Google account. Select the client's account. Click + New Campaign . Step 2: Choose the Campaign Objective What are you doing? Selecting the business goal Google Ads should optimize for. Why? The objective tells Google what you want the campaign to achieve. Common Objectives For a ...