Google ads

  Week 3: Google Ads Setup Day 14 – Audience & Budget (Step-by-Step Guide) The purpose of Day 14 is to configure who will see your Google Ads, where they will see them, how much the client will spend, and how Google will optimize the campaign. This step ensures the advertising budget is spent on the right audience instead of wasting money on people who are unlikely to become customers. Step 1: Open the Campaign What are you doing? Opening the Google Ads campaign you created on Day 11 to configure its audience and budget settings. Tool Using Google Ads – Configure campaign audience, location targeting, budget, and bidding strategy. How to Access Go to Google Ads Log in. Select the client's account. Click Campaigns . Select the campaign you created. Free or Paid: ✅ Free to configure. 💰 Costs begin only when the campaign is active and eligible ads are shown or clicked, depending on the campaign type. Step 2: Choose Target Locations What are you doing? Selecting the countries, s...

  Week 3: Google Ads Setup Day 13 – Write Google Ads (Step-by-Step Guide) The purpose of Day 13 is to create compelling Google Search Ads that encourage potential customers to click your advertisement and contact the business. Well-written ads improve your Click-Through Rate (CTR), Quality Score, and the likelihood of generating enquiries. Step 1: Review Your Ad Groups What are you doing? Reviewing the keyword groups you created on Day 12 before writing advertisements. Tool Using Google Ads – View your campaign and ad groups. How to Access Go to Google Ads Log in. Select your campaign. Click Ad Groups . Free or Paid: ✅ Free to create ads. 💰 Charges begin only when your campaign runs and users interact with your ads (depending on the campaign type). Example Ad Groups Online Tutoring Math Tutoring Reading Tutoring Homework Help Each ad group should have its own advertisement. Step 2: Draft Your Ads What are you doing? Writing the advertisement in a document before adding it to Goo...

  Week 3: Google Ads Setup Day 12 – Organize Keywords (Step-by-Step Guide) The purpose of Day 12 is to organize keywords into relevant ad groups and add negative keywords. This helps Google show the right ad to the right audience while avoiding clicks from people who are not likely to become customers. Step 1: Review Your Keyword Research What are you doing? Reviewing the keyword research completed on Day 3 and selecting the best keywords for Google Ads. Tool Using Google Keyword Planner – Find keywords with high search volume, understand competition, and estimate cost-per-click (CPC). How to Access Go to Google Ads . Log in. Click Tools . Select Keyword Planner . Open your saved keyword research or click Discover New Keywords . Free or Paid: ✅ Free with a Google Ads account. Tasks Review: Search volume Competition Estimated CPC Search intent Choose keywords that match the client's services. Step 2: Select Advertising Keywords What are you doing? Choosing keywords that people are...

  Week 3: Google Ads Setup Day 11 – Create Google Ads Campaign (Step-by-Step Guide) The purpose of Day 11 is to create a Google Ads campaign that helps the client's business appear when potential customers search for services like online tutoring . This is the foundation of your advertising strategy. Step 1: Log in to Google Ads What are you doing? Accessing the client's Google Ads account to create and manage advertising campaigns. Tool Using Google Ads – Create and manage Google advertising campaigns. How to Access: Google Ads Free or Paid: ✅ Creating an account is free. 💰 Running ads requires an advertising budget paid directly to Google. Steps Open Google Ads. Sign in with the client's Google account. Select the client's account. Click + New Campaign . Step 2: Choose the Campaign Objective What are you doing? Selecting the business goal Google Ads should optimize for. Why? The objective tells Google what you want the campaign to achieve. Common Objectives For a ...

  Week 2: SEO Implementation Day 10 – Technical SEO (Step-by-Step Guide) The purpose of Day 10 is to ensure search engines can crawl, index, and understand the website properly. Technical SEO focuses on the website's infrastructure rather than its content. Step 1: Check HTTPS What are you doing? Making sure the website is secure using an SSL certificate. Why? HTTPS protects visitor information, builds trust, and is a Google ranking factor. Tool Using Google Chrome – Check whether the website uses HTTPS. How to Access Open the client's website in Google Chrome. Free or Paid: ✅ Free. Steps Open the website. Look at the address bar. Check if the URL starts with: https:// Look for the padlock icon beside the URL. Good Example https://rootlearning.com 🔒 Secure Connection Bad Example http://rootlearning.com ⚠️ Not Secure If HTTPS is Missing Contact the hosting provider. Install an SSL certificate. Redirect all HTTP traffic to HTTPS. Step 2: Generate or Check the XML Sitemap What ...

  Week 2: SEO Implementation Day 9 – Improve URLs & Internal Links (Step-by-Step Guide) The purpose of Day 9 is to create clean, descriptive URLs and improve the links between pages on the website. This helps visitors navigate the site and helps search engines discover and understand all your pages. Step 1: Review All Website URLs What are you doing? Checking every page URL to see if it is clear, descriptive, and SEO-friendly. Tool Using WordPress – View and edit page URLs (Permalinks). How to Access Open your browser. Go to: https://yourwebsite.com/wp-admin Log in. Click Pages → All Pages . Open a page. Free or Paid: ✅ Free (included with WordPress). Example ❌ Poor URL https://rootlearning.com/page1 ❌ Poor URL https://rootlearning.com/post?id=25 ✅ Better URL https://rootlearning.com/online-tutoring ✅ Better URL https://rootlearning.com/math-tutoring Good URL Rules Use lowercase letters. Use hyphens (-) instead of spaces. Keep URLs short. Include the page's primary keyword....

  Week 2: SEO Implementation Day 8 – Optimize Images (Step-by-Step Guide) The purpose of Day 8 is to optimize all website images so they load faster, improve SEO, and make the website more accessible. Search engines cannot "see" images like humans do, so image optimization helps Google understand what each image represents. Step 1: Identify Website Images What are you doing? Finding all the images used on the homepage and service pages. Tool Using WordPress Media Library – View and manage all website images. How to Access Log in to WordPress. Click Media . Click Library . Open: https://yourwebsite.com/wp-admin Replace yourwebsite.com with your client's website. Free or Paid: ✅ Free (included with WordPress). Tasks Check images on: Homepage About Page Services Page Blog Contact Page Record: Image name File size Page used Step 2: Rename Images What are you doing? Giving each image a descriptive filename before uploading it. Why? Google reads image filenames to understan...